The Azul Privé Group
We don't just recommend — we own, operate, and manage. A premier integrated luxury services company with real assets under management.
Who We Are
A Company of Operators, Not Agents
We are Marc and Eduard von Eiberg, brothers born in Mallorca, Spain, who launched Bluebnc in 2017 alongside our father James von Eiberg. What began with a vision and no boats has grown into the most comprehensive luxury operation — a vertically integrated company where we manage the assets, employ the crews, and control every detail of the guest experience.
Unlike travel agents or booking platforms, we are operators. Our yachts are professionally managed and crewed. Our villas are carefully selected properties we represent. Our 100+ cars are in our garage. This hands-on approach means we can guarantee quality, respond instantly to any situation, and deliver a level of service that intermediaries simply cannot match.
Today, we serve more than 3,000 clients and 15,000 guests annually. Our team of 25+ professionals — from yacht captains to villa coordinators to concierge specialists — work exclusively for our brands, ensuring consistent excellence across every touchpoint.
Three Generations on the Water
Our family's connection to the sea runs deep. We draw inspiration from our grandfather, Detlef von Eiberg, a pioneer in yacht chartering since the 1960s, whose passion for yachting taught us to appreciate the coastline from a different perspective. This heritage informs our commitment to quality and our profound respect for the natural landscape.
Our Operating Principles
How We Run Our Business
Our success is built on operational excellence, not marketing. These principles guide every decision we make.
Direct Ownership
We own or exclusively manage every asset we offer. No third-party bookings, no surprises. When you charter a yacht or rent a villa, you're dealing directly with the operator.
Professional Standards
Every yacht captain is certified. Every villa is inspected weekly. Every car is maintained to manufacturer specifications. We operate to the standards of a five-star hotel group.
24/7 Operations
Our operations centre runs around the clock. A flat tyre at midnight? A last-minute dinner reservation? Our team handles it — because we have the people and assets to respond immediately.
Vertical Integration
Yacht, villa, car, concierge — all under one roof. This integration means seamless coordination, single-point accountability, and the ability to create experiences no one else can.
Our Growth
From One Yacht to Market Leadership
Built step by step through operational excellence and client trust.
Bluebnc Yachting Founded
Marc and Eduard von Eiberg, together with their father James, launched Bluebnc Yachting. Built relationships with yacht owners and established professional charter standards.
First Yacht Acquired
Acquired our first vessel, marking the transition from broker to operator. Began building our managed fleet.
Azul Privé Launched
Expanded into luxury services advisory, offering off-market property acquisition and relocation assistance for international buyers.
Azul Cars Launched
Built a 100+ vehicle Mercedes-Benz fleet with 24/7 support. Premium mobility with airport delivery and villa drop-off.
Azul Stays Created
Partnered with 45 luxury villa owners to represent their properties. Applied our service standards to the rental market.
Azul Privé Platform
Unified all brands under one digital platform. Serving 3,000+ clients and 15,000+ guests annually with 20+ managed yachts.
Our Brands
Four Brands. One Operating Company.
Each brand represents a core capability. Together, they form the most comprehensive luxury operation.
Yachting
Our flagship operation. 20+ managed motor yachts from 40ft to 120ft, professionally crewed and maintained. Day charters, sunset cruises, weekly rentals, and full yacht management services.
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Villas
45 handpicked properties we proudly represent. From modern sea-view villas to historic estates. Full concierge service and 24/7 guest support included.
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Mobility
100+ vehicle premium fleet including Mercedes-Benz, supercars, and convertibles. Airport delivery, villa drop-off, and round-the-clock roadside support. 4.9-star rating across thousands of rentals.
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Real Estate
Luxury real estate in Mallorca. Off-market property acquisition, premium advisory, fiscal guidance, and relocation services.
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25+ Professionals
Our team lives and works across our locations. They know the marinas, the roads, the restaurant owners by name. This isn't remote support — it's local expertise with global standards.
Work With the Operators
Skip the middlemen. Deal directly with the team that owns and manages the assets.